Postgraduate

H.R. College conducts the post graduate course of M.Com. with specialisation in Business Management  or Advanced Accountancy under the credit based system of the University of Mumbai. The college has 80 seats for the Business Management course  and 120 seats for the Advanced Accountancy course.

For admission, the college follows the guidelines of the University of Mumbai. 
The cut off percentage is very high and rises year after year.

A majority of the lectures are taken by internal faculty. Classroom teaching is supplemented by guest lectures, seminars, workshops and live projects.
The following are the distinguishing features of the H.R. M.Com. programme:



  •  75% attendance at lectures is mandatory
  •  Continuous monitoring of performance
  •  Class Seminars
  •  Guest Faculty from Management Institutes & the Industry

M.Com. Part - I (Semester I & II)



STRATEGIC MANAGEMENT



SEMESTER - I


  1. Introduction to Strategic Management  
  2. Business, Corporate and Global Strategies: Practices and Issues  
  3. New Emerging Strategies in Information Communication Technology (ICT)

SEMESTER - II


  1. Disaster Management: The Development Perspective, Concerns and Strategies
  2. Strategic Alliances, Corporate Strategy and Corporate Governance
  3. Emerging Trends in Global Business Environment

ECONOMICS OF GLOBAL TRADE AND FINANCE


SEMESTER - I


  1. Commercial Policy
  2. Economics of Integration
  3. Trends in World Trade, WTO and Developing Countries

SEMESTER - II


  1. Balance of Payments Adjustment
  2. Foreign Exchange Market
  3. International Factor Movements

ADVANCED FINANCIAL ACCOUNTING



Advanced Financial Accounting : Paper - I


SEMESTER - II


1.    Consolidated Financial Statements


2.    Accountancy & Statutory Requirements of Banking companies


3.    Foreign Currency Conversion


4.    Published Corporate Annual Reports



Advanced Financial Accounting : Paper - II


SEMESTER - II


1.    Specified Accounting Standards (AS)


2.    International Financial Reporting Standards (IFRS)


3.    Valuation for Amalgamation, Merger


4.    Accounting and Statutory Requirements of Insurance Companies & Co-operative Societies


ADVANCED COST ACCOUNTING



Advanced Cost Accounting : Paper - 1


SEMESTER - I


  1. Process Costing  
  2. Budgetary Control  
  3. Standard Costing
  4. Cost Audit

Advanced Cost Accounting : Paper - 2


SEMESTER - II


  1. Operating
  2. Marginal Costing and Absorption
  3. Managerial Decisions
  4. Integrated


M.Com. Part - II (Semester III & IV)



Semester - III



ADVANCED ACCOUNTING : PAPER - 3


ADVANCED FINANCIAL MANAGEMENT


  1. Scope and objectives of Financial Management
  2. Time value of money
  3. Financial Analysis - Application of ratio analysis and Financial decision making     
  4. Financial Decision

ADVANCED ACCOUNTING : PAPER - 4


ADVANCED AUDITING PAPER - I


  1. Audit of Ledgers
  2. Special Considerations in Audits

ADVANCED ACCOUNTING : PAPER - 5


DIRECT AND INDIRECT TAXES PAPER - I


Direct Tax


  1. Definitions
  2. Basis of charge (S: 3 to 9)
  3. Exclusions from Total Income (S:10)
  4. Heads of Income
  5. Deduction u/s 80
  6. Computation of Income & Tax of individual, firm and company ( Excluding MAT )
  7. Advance tax Payments: Sec 208
  8. Provision for filing of return of income (Including Forms of Return ) Sec- 139 (1), 139 (5)

ADVANCED ACCOUNTING : PAPER - 3


ADVANCED FINANCIAL MANAGEMENT - PAPER - II


  1. Types of Financing

Long Term Sources of Finance


Short Term Sources of Finance


  1. Investment Decisions
  2. Management of Working Capital
  3. Cash Management

ADVANCED ACCOUNTING : PAPER - 4


ADVANCED AUDITING PAPER - II


  1. The Company Audit
  2. New Standards on Auditing (Sas)

 


ADVANCED ACCOUNTING : PAPER - 5


DIRECT AND INDIRECT TAXES PAPER - II


Indirect Taxes


  1. Service Tax
    1. Basic Terms

       

    2. Services Specifically Excluded

       

    3. Point of Taxation
    4. Valuation of Taxable Services
    5. Place of Provision of Services  

2.     Maharashtra Value Added Tax (MVAT)


2.1     Introduction : Definitions, Sec 3, 4, 5, 6, 7, 8 (Only theory)


2.2     Registration procedure and rules: Section 16


2.3     Audit Section 22 & 61


2.4     Penalty and Interest


2.5     Set-Off- Refund-Composition scheme

SEMESTER - I and II



PAPER - I: ADVANCED FINANCIAL ACCOUNTING


1. Consolidated Financial Statements

  • Accounting Standard 21      
  • Consolidated Balance sheet   
  • Consolidated Profit & Loss Account    
  • Simple Subsidiary Company Only
  • Excluding–Inter Company Holding of Shares       
  • Foreign Subsidiary Company

2. Accountancy & Statutory Requirements of Banking companies


  • Accounting Provision of Banking Regulation Act
  • Provisioning of Non- Performing Assets
  • Form & Requirements of Final Account

3. Foreign Currency Conversion: Requirements as per AS- 11 - Foreign Branches



4. Published Corporate Annual Reports : Contents of Annual Reports - Notes of Accounts - Director’s Reports - Auditor’s Reports - Management Discussion Analysis



5.   Specified Accounting Standards (AS)


      (a)      AS - 16  Borrowing Costs      (b)  AS - 17  Segment Reporting


      (c)      AS - 20 Earnings per share    (d)  AS - 22  Accounting for taxes on income


6.   International Financial Reporting Standards (IFRS)


7.   Valuation for Amalgamation, Merger

         a)  Methods of Goodwill            b)  Methods of Shares


         c)  Methods of Business


8.   Accounting and Statutory Requirements of Insurance Companies & Co-operative Societies


       a)  Insurance companies:


  •   Accounting Provision for insurance Act and Insurance;        
  •   Regulation and Development Authorities for

       1)    Life Insurance Business                       2)   General Insurance Business


  •   Forms and Requirements of Final Accounts for

       1)  Life Insurance Business                         2)   General Insurance Business


               b)  Co-operative Societies


  • Accounting Provision of Maharashtra State Co-operative Societies Act and Rules
  • Forms and Requirements of Final Accounts

Recommended  books:


  1. Introduction to Accountancy by T.S Grewal
  2. Advance Accounts by Shukla & Grewal
  3. Advance Accountancy by R. L. Gupta and M Radhaswamy
  4. Modern Accountancy by Mukherjee and Hanif
  5. Financial Accounting by Lesile Chandwichk
  6. Financial Accounting for Management by Dr. Dinesh Harsalekar
  7. Financial Accounting by P. C. Tulsian
  8. Financial Accounting by Gupta and Radhaswamy M
  9. Financial Accounting by Monga, J.R.Ahuja, Girish and Shehgal Ashok

ADVANCED COST ACCOUNTING



  1. Process Costing : Essential characteristics of Process Costing, Comparison of process costing and job costing, Inter process profits, Work in progress and equivalent production, Practical problems
  2. Budgetary Control : Budget and Budgetary control, Zero based budget, Performance budgets, Functional Budgets Leading to the Preparation of Master Budgets, Capital Expenditure Budget. Fixed and Flexible Budgets and preparation of different types of budgets.
  3. Standard Costing : Standard Costing as an Instrument of Cost Control and Cost Reduction. Fixation of  Standards. Theory and Problems based on Analysis of Variances of Sales, Materials, Labour and Overheads.
  4. Cost Audit : Cost and Efficiency Audit, Cost Audit vis-a-vis Financial audit, special Characteristics,  Scope And Functions of Cost Audits, Organizations For and Circumstances favouring cost  audits, Benefits of Cost audits, Cost audit programme and Procedure, External or Statutory Cost Audit. Provisions of Cost audit in companies Act and cost Audit (reporting) Rules, Cost Investigation.
  5. Operating Costing :  Meaning of operating costing, Determination of per unit cost, Collection of costing data Practical problems based on costing of hospital, hotel and goods and passenger transport.
  6. Marginal Costing and Absorption Costing : Meaning of absorption costing, distinction between absorption costing and marginal costing/Theory and Problems on Breakeven Analysis. Cost Volume Profit Analysis, Breakeven Charts. Contribution margin and Various decision making problems.
  7. Managerial Decisions : Managerial Decisions through Cost Accounting such as Pricing Accepting special Offer, Profit ' planning. Make or Buy decision, Determining key-factor, Determining Sales- mix, Determining optimum Activity Level, Performance Evaluation, Alternatives  methods of  Production, Cost reduction & Cost Control.

     

  8. Integrated Accounts : Problems Meaning, Advantages and disadvantages, Distinctive features, practical problems Non integrated system of accounts, cost control accounts to be prepared, Journal entries, practical problems

     

Recommended  books :


  1. Lecture on costing by Swaminathan published by S.Chand & Co.  
  2. Practical costing by Khanna Pandey and Ahuja published by S.Chand & Co.
  3. Cost Accounting by C S Rayudu published by Tata McGraw Hills
  4. Cost Accounting by Jawaharlal published by Tata McGraw Hills
  5. Theory and problems of Cost and Management accounting by M Y Khan and P K Jain
  6. Cost Accounting by Ravi M Kishore published by Taxmann Ltd,
  7. Cost Accounting by N K Prasad
  8. Cost Accounting-Theory and Practice by B K Bhar
  9. Cost Accounting- Theory and Practice by M N Arora published by
  10. Practical Costing by PC Tulsian published by Vikas Publishing house
  11. Cost Accounting- Text and problems by MC Shukla, T S Grewai and M P Gupta, S.Chand
  12. Cost Accounting- Problems and solutions by V K Saxena C D Vashist published by S.Chand
  13. Cost Accounting by S P Jain and K L Narang published by Kalyani
  14. Cost Accounting- Principles and practice by M N Arora published by Vikas

SEMESTER - III AND IV


Research Methodology in Commerce


  1. Introduction to Research : Nature of Scientific Inquiry, Scientific Methods, Induction & Deduction, Hypothesis and Theory and their Interpretation, Nature and Scope of Social Research, Need for Multi-Disciplinary and Inter-Disciplinary Research
  2. Defining Research problems and Research Design : Planning of Research, Selection of a Problem for Research, Sample Size. Research Design, Important Aspects of Research Design    
  3. Methods and Techniques of Data Collection : Methods of Data Collection, Sources of Data Collection- Use of Secondary Data and Methods of Collecting Primary Data, Observation and Interviews, Questionnaires and Schedules.
  4. Processing of Data : Processing and Analysis of Data - Processing Operations, Types of Analysis, Presentation and Interpretation of Data like Editing, Classification and Tabulation- Interpretation.
  5. Research Report :  Preparation of a Report - Types of Report like Research Report, Format and Principles of Writing Reports, Documentation, Footnotes and Bibliography.
  6. Statistical Analysis and Interpretation of Data :  Quantitative Tools , Measures of Central Tendency, Dispersion Measures of Correlation, Simple and Multiple Correlation Testing of hypothesis, Tests based on t, p, z and chi square, Time series Analysis, Trend Measurement, Moving Averages.

Recommended books:


  1. Research Methodology - Text and Cases with SPSS Applications, by Dr S.L. Gupta and Hitesh Gupta, International Book House Pvt Ltd
  2. Foundations of Social Research and Econometrics Techniques by S.C. Srivastava, Himalaya publishing
  3. Statistical Analysis with Business &Economics Applications, Hold Rinehart & Wrintston, 2nd Edition,
  4. Business Research Methods, Clover, Vernon T and Balsely, Howard L, Colombus O. Grid, Inc
  5. Business Research Methods, Emary C.Willima, Richard D. Irwin In. Homewood
  6. Research Methods in Economics and Business by R. Gerber and P.J. Verdoom, Macmillan Company
  7. Research and Methodology in Accounting and Financial Management, J.K Courtis
  8. Statistics for Management and Economics, by Menden Hall and Veracity, Reinmuth J.E
  9. Methodology of Research in social science, by O.R. Krishnaswami, Himalaya Publishing House

PAPER - III: ADVANCED FINANCIAL MANAGEMENT


  1. Scope and objectives of Financial Management :  Introduction - Meaning - Importance - Scope - Objective and Profit v/s Value maximization
  2. Time value of money : The Concept - Present Value - Annuity - Techniques of discounting - Techniques of Compounding
  3. Financial Analysis - Application of ratio analysis and Financial decision making
  • Management Analysis :
  • Profitability Ratios : Gross Profit Ratio, Operating Profit Ratio, Return on Capital Employed.
  • Efficiency Ratios : Sales to Capital Employed, Sales to Fixed Assets, Profit to Fixed Assets, Stock Turnover Ratio, Debtors Turnover Ratio, Creditors Turnover Ratio
  • Liquidity Ratios : Current Ratio, Quick Ratio
  • Stability Ratio : Capital Gearing Ratio, Interest Coverage Ratio
  • Investors Analysis : Earning Per Share, P/E Ratio, Dividend Yield

Note :


Problems should be on analysis and decision making with/without calculation of ratios.

4.   Financial Decision :


Cost of Capital : Introduction, Definition of Cost of Capital, Measurement of Cost of Capital, WACC, Marginal Cost of Capital


Capital Structure Decisions : Meaning, Choice of Capital Structure. Importance, Optimal capital Structure, EBIT-EPS Analysis, Cost of Capital, Capital structure and Market Price of Share, Capital Structure Theories, Dividend Policy - Payout Ratio


Business Risk and Financial Risk : Introduction, Debt v/s Equity Financing, Types of Leverage, Investment objective / criteria for individuals / Non-business purpose



Recommended Books :


  1. Financial Management– Prasana Chandra and Ravi Kishor – Tata Mc Graw Hill Publishing Co Ltd..
  2. Policy Theory and Problems in Financial Management – Khan & Jain - Tata Mc Graw Hill Publishing
  3. Portfolio Management – Prasana Chandra– Tata Mc Graw  Hill Publishing Co Ltd.
  4. Corporate Financial Management – A. Besant C Raj - Tata Mc Graw Hill Publishing Co Ltd.

     

5.  Types of Financing:

Introduction, Needs of Finance and Sources: Long Term, Medium Term, Short Term

  • Long Term Sources of Finance : Owners Capital / Equity Capital, Preference share capital, Retained Earning, Debentures or Bonds, Loans from Financial Institutions / Banks
  • Short Term Sources of Finance : Trade Credit, Accrued Expenses and Deferred Income, Advances From Customers, Commercial Papers, Bank Advances: Loans, O/D, Clean O/Ds, Cash Credit, Advances against goods, Bills Purchased, Discounted, Advances against documents of title of goods, Advances against supply of bills, Term Loans, Inter Corporate Deposits, Certificate of Deposits, Public Deposits

6.  Investment Decisions :

Introduction, Purpose of Capital Budgeting, Capital Budgeting Process, Types of Capital Investment Decisions, Project Cash Flows and Net profit Approval, Basic Principle of Measuring Project Cash Flows, Increment principle, Long Term Funds Principle, Exclusion of Financial Cost, Principle, Post Tax Principle, Probability technique for measurement of cash flow, Capital Budgeting Techniques (Only Time adjusted / discounted cash flows), Net present value, PI, IRR, Discounted pay back, Capital Rationing


  1.  
    1. (Note: Problems on computation of cash flow, ranking of projects on various techniques, selection and analysis with / without capital rationing. Comparison of IRR with Required rate of return i.e. cut off rate, IRR and mutually exclusive projects with unequal lives, multiple IRR)

7. Management of Working Capital : Meanings, Concepts and policies of working capital, Management of working capital, Issues in working capital, Estimating working capital needs (only Theory), Operating or working capital cycle (only Theory)


Cash Management : Management of Inventory, Management of Receivables, Financing of Working Capital.


PAPER - IV: ADVANCED AUDITING

  1. Audit of Ledgers : General Considerations and Scrutiny of Ledgers of Assets, Personal, Revenue Accounts
  2. Special Considerations in Audits: Government Audit and Miscellaneous Audits, Audit of a sole trader, Audit of a firm, Audit of a small company, Audit of educational institutions, Audit of Hospital, Audit of Club, Audit of Hotels, Tax Audit, Audit of Insurance Company, Audit of Banks

Recommended Books :


  1. Contemporary Auditing – Kamal Gupta - Tata Mc Graw  Hill Publishing Co Ltd.
  2. Practical Auditing – B. N. Tondon – S. Chand & Company
  3. Auditing Principles & Practice – S. D. Sharma – Taxman
  4. Auditing Standards – D. S. Rawat – Taxman
  5. Student Guide to Auditing Standards -  D. S. Rawat – Taxman
  6. The Company Audit : General consideration in a company audit; Special requirements of company audit; Audit report: Basic Elements of the Auditor's Report, Format of Audit Report (Including -Companies (Auditor's Report) Order, 2003)

3. The Company Audit :


General consideration in a company audit; Special requirements of company audit; Audit report: Basic Elements of the Auditor's Report, Format of Audit Report (Including -Companies (Auditor's Report) Order, 2003)

4. New Standards on Auditing (SAs)


    SA 200 (Revised)          Overall Objectives of the Independent Auditor and the  Conduct of an Audit in Accordance with Standards on Auditing
    SA 200 A                          Objective and scope of audit of Financial Statement
    SA 210 (Revised)               Agreeing the Terms of Audit Engagements
    SA 220 (Revised)               Quality Control for an Audit of Financial Statements
    SA 230 (Revised)               Audit Documentation
    SA 240 (Revised)   The Auditor's Responsibilities Relating to Fraud in an Audit of Financial Statements
          SA 300                                Planning and Audit of Financial Audit
          SA 500                                Audit Evidence
          SA 501                                Audit Evidence - Specific Considerations for Selected Items      
          SA 505 (Revised)               External Confirmations
          SA 510 (Revised)               Initial Audit Engagements - Opening Balances   
          SA 520                                Analytical Procedures
          SA 610 (Revised)           Using the Work of Internal Auditors


PAPER - V: DIRECT AND INDIRECT TAXES


  1. >Definitions : S: 2

    : Person, Assessee, Income
  2. Basis of charge (S: 3 to 9) :

    Previous Year , Assessment Year , Residential Status, Scope of Total Income, deemed Income.
  3. Exclusions from Total Income (S:10) :

    Exemptions related to Specific Heads of Income to be covered with relevant provisions such as Salary, Income from Other Sources, Agricultural Incomes, Sums received From HUF by member, Share of Profits from Firm, Income from Minor Child & Dividend
  4. Heads of Income :

    (Including relevant items from S:2 and S:10) - Salary (S:15 to 17) Income from House Property (S:22to 27) - Profits & Gains from Business, Profession and Vocation: (S:28 to 32 ,35 ,36 ,37,40,40A and 43B ) - Capital Gains - (S:45 to S:50 C) - Income from other Sources - (S : 56 to 59 )

     

  5. Deduction u/s 80 :

    80 C , 80CCF ,80D, 80DD , 80DDB , 80E , 80U.
  6. Computation of Income & Tax of individual, firm and company

    ( Excluding MAT )
  7. Advance tax Payments : Sec 208

  8. Provision for filing of return of income (Including Forms of Return ) Sec- 139 (1), 139 (5)

Indirect Taxes


  1. Service Tax

1.1 Basic Terms :

Terms- Service, Activity, Consideration, Person, Declared  Services


Applicability of Service Tax, Registration under Service Tax law (Sec 69), Registration Procedure, General Exemptions from Service Tax in certain cases, Threshold Exemption, Service Tax Returns and Penalty for late filing, Payment of service tax and rate of service tax, Penal consequences for delay and default in service tax payments, Books and records maintained by the assessee, Time limit for issue of an invoice, Negative List (Sec 66 D Specifies services which are not taxable)


1.2 Services Specifically Excluded :

Transfer of title in goods or immovable property, Transfer delivery or supply of any goods which is deemed sale, Transactions on money or actionable claims, Provision of service by employee to employer, Services provided by MP, MLA, etc; Duties preferred by persons who hold posts in pursuance of provision of constitution e.g. Central Vigilance Committee; Duties performed as a chairperson or member or director in body established by central, state Govt or local authority.


1.3 Point of Taxation :

Determination of point of taxation; Point of Taxation for export of services from 1.4.2012; Special provision for individual, partnership, LLP's


1.4 Valuation of Taxable Services :

Value for the purpose of taxable services; Rules for valuation; The essential ingredients of the rules; Value of similar services; Valuation on the basis of equivalent monetary value of consideration where value of similar services can not be ascertained; Inclusion/Exclusion of certain expenditure or cash; Taxable services provided from outside India; Value of services involved in execution of works contracts; Value of services involved In supply of food and any other article of human consumption in a restaurant or as outdoor catering.


1.5 Place of Provision of Services  :

Introduction, Basic Framework, Rule 3 - Location of the Receiver, Rule 5- Location of Immovable Propert, Rule 7- Part performance of a service at different locations


2.   Maharashtra Value Added Tax (MVAT)


         2.1   Introduction : Definitions, Sec 3, 4, 5, 6, 7, 8 (Only theory)


         2.2   Registration procedure and rules: Section 16


         2.3   Audit Section 22 & 61


         2.4   Penalty and Interest


         2.5   Set-Off- Refund-Composition scheme


Notes

:
  1. The Syllabus is restricted to study of particular sections, specifically mentioned rules and notifications only.
  2. All modules / units include Computational problems / Case Study.
  3. The Law In force on 1st April immediately preceding the commencement of Academic year will be applicable for ensuing Examinations.

In its 4th year of growth with 80 seats for the course, HR conducts the M.Com. Programme with specialization in management. For admission to the said course the cut off percentage is high for both in-house students as well as those from other colleges. Performance at the personal interview and attendance at the under-graduate classes are other criteria for admission. A majority of the lectures are taken by internal faculty. Classroom teaching is supplemented by guest lectures, seminars, workshops and live projects. The college is conducting terminal examinations and preliminary examination to prepare the students in the technique of writing answers. The following are the distinguishing features of the H.R. M.Com. Programme:




  • Insistence on 75% attendance at lectures
  • Terminal and Preliminary Examinations
  • Continuous monitoring of performance
  • Class Seminars
  • Guest Faculty from Management Institutes & the Industry

M.Com. Part - I (Semester I & II)



STRATEGIC MANAGEMENT


SEMESTER - I


  1. Introduction to Strategic Management
  2. Business, Corporate and Global Strategies: Practices and Issues
  3. New Emerging Strategies in Information Communication Technology (ICT)

SEMESTER - II


  1. Disaster Management: The Development Perspective, Concerns and Strategies
  2. Strategic Alliances, Corporate Strategy and Corporate Governance
  3. Emerging Trends in Global Business Environment

ECONOMICS OF GLOBAL TRADE AND FINANCE


SEMESTER - I


  1. Commercial Policy
  2. Economics of Integration
  3. Trends in World Trade, WTO and Developing Countries

SEMESTER - II


  1. Balance of Payments Adjustment
  2. Foreign Exchange Market
  3. International Factor Movements


HUMAN RESOURCE MANAGEMENT


BUSINESS MANAGEMENT : PAPER - 1



SEMESTER - I


  1. Introduction to Human Resources Management and Environment
  2. Human Resource
  3. Recruitment and selection
  4. Performance Appraisal

SEMESTER - II


  1. Training and Development
  2. Succession Planning
  3. Employees Health and Safety
  4. Recent trends in Human Resources Management

MARKETING STRATEGY AND PLANS


BUSINESS MANAGEMENT : PAPER - 2



SEMESTER - I


  1. Understanding Strategic Marketing
  2. Developing Strategies

(a)    Corporate Strategies     


(b)     Business Unit Level Strategies  


(c)     Developing Marketing Plans


  1. Marketing Opportunity Analysis
  2. Connecting With Customers.

SEMESTER - II


  1. Product Strategies
  2. Pricing and Distribution Strategies
  3. Integrated Marketing Communication Strategies
  4. Marketing Metrices for Marketing Performance


M.Com. Part - II (Semester III & IV)



RESEARCH METHODOLOGY IN COMMERCE


SEMESTER - III


  1. Introduction to Research
  2. Defining Research problems and Research Design
  3. Methods and Techniques of Data Collection

SEMESTER - IV


  1. Processing of Data
  2. Research Report
  3. Statistical Analysis and Interpretation of Data

ORGANISATIONAL BEHAVIOUR


BUSINESS MANAGEMENT : PAPER - 3



SEMESTER- III


  1. The Field Of Organizational Behavior
  2. The Organization
  3. Groups And Organizations

SEMESTER- IV


  1. Individual And Organizations
  2. Organizational Outcomes

INTERNATIONAL MARKETING


BUSINESS MANAGEMENT : PAPER - 4



Semester - III


  1. Introduction to International Marketing
  2. International Marketing environment     

Semester - IV


  1. International marketing strategy
  2. Procedural and policy framework

ENTREPRENEURSHIP MANAGEMENT


BUSINESS MANAGEMENT : PAPER - 5



Semester - III


  1. Entrepreneurship Development Perspective
  2. Creating Entrepreneurial Venture

Semester - IV


  1. Project Management
  2. Role Of Central And State Government In Promoting Entrepreneurship

SEMESTER I and II


STRATEGIC MANAGEMENT


1. Introduction to Strategic Management


a.   Define Strategy, Strategic Management Process


b.   Levels of Strategies- Corporate, Business and Operational level, Types of Strategies - Functional Strategies, H.R Strategy, Marketing strategy, Financial Strategy, Operational Strategy


c.   Benefits and Risks of Strategic Management


d.   Formulation of Strategy and Strategic Implementation


e.   Business Environment, Components of Environment, Environmental Scanning, Analysis of Strategies and Choice of Strategy



2. Business, Corporate and Global Strategies: Practices and Issues


a.   Introduction to Corporate Restructuring, Need for corporate restructuring and forms of corporate restructuring


b.   Evaluation of Strategic Alternatives, Types of Strategic Alternatives like Portfolio Analysis and its techniques, SWOTAnalysis, Profit Impact of Market Strategy (PIMS)


c.   Strategic Change, Corporate Renewal, Internal and External causes of Organizational failures


d.   Culture of Organization, Management of Strategies and Cultures


e.   Strategies for Foreign Direct Investment and International Trade in India



3. New Emerging Strategies in Information Communication Technology (ICT)


a.    Concept of Outsourcing, Strategic Reasons of growing Outsourcing in India


b.    Meaning of Management Information system (MIS), Strategic MIS, Characteristics of  Strategic MIS System and Barriers to Successful Development of Strategic MIS System


c.    Business firms using Information Technology for creating Strategic Advantages -  Reengineering Business Processes, Virtual Company Strategies, knowledge creating Company


       d.    Emerging Strategies in Telecommunication Sector


4. Disaster Management: The Development Perspective, Concerns and Strategies


a.   Disaster Management Strategies in Global Context


b.   Strategic ways of managing disasters at the National, State, District levels


      in India


c.   Challenges of Disaster Management and Governance in India


d.   Economic Losses due to disasters- Issues and Strategies


e.   Strategies for preventing disasters and Preparedness Measures


f.    Strategies to cope with Disasters


5. Strategic Alliances, Corporate Strategy and Corporate Governance


a.   Meaning of Strategic Alliances, Types and Structure


b.   Problems in Indian Strategic Alliances


c.   Meaning of Corporate Strategy, Corporate Level Strategies - Mergers and Acquisitions, Takeovers, Joint Ventures, Diversification, Turnaround, Liquidation


d.   Relationship Between International Strategy and Corporate strategies


e.   Corporate Governance Principles and Practices in India


f.    Corporate Governance Practices around the World


6. Emerging Trends in Global Business Environment


a.   Strategies for growing green economies


b.   Strategies for Governing Public Private Participation of Business Sector in India


c.   Meaning of Corporate Social Responsibility (CSR), Strategies of linking CSR with Profit and 
Sustainability for obtaining business benefits


d.   Strategies for Environmental Accounting and Auditing


Recommended books

:
  1. Strategic Management, A Dynamic Perspective -Concepts and Cases - Mason A. Carpenter, Wm. Gerard Sanders, Prashant Salwan, Published by Dorling Kindersley (India) Pvt Ltd, Licensees of Pearson Education in south Asia
  2. Strategic Management and Competitive Advantage-Concepts- Jay B. Barney, William S. Hesterly, Published by PHI Learning Private Limited, New Delhi
  3. Globalization, Liberalization and Strategic Management - V. P. Michael
  4. Business Policy and Strategic Management - Sukul Lomash and P.K Mishra, Vikas Publishing House Pvt Ltd, New Delhi
  5. Strategic Management - Fred R. David, Published by Prentice Hall International
  6. Business Policy and Strategic Management - Dr Azhar Kazmi, Published by Tata McGraw Hill Publications
  7. Strategic Management- Bern Banerjee
  8. Business Policy and Strategic Management- Jauch Lawrence R & William Glueck Published by Tata McGraw Hill
  9. Strategic Management- Thomas L. Wheelers & J David Hunger Addison, Wesley publishers
  10. Strategic Management - A Multi Perspective Approach, Edited by Mark Jenkins & Veroruque Ambrosini Palgrave
  11. Strategic Management: Competitiveness & Globalisation- Michael Hilt and R. Duane Ireland, Robert E. Hoskisson South, Published by Western Thomson Learning
  12. Strategic Management- John A. Pearce II & Richard b. Robinson Jr.A.I.T.B.S, Delhi
  13. Business Policy and Strategy- Concepts & Readings - Daniel McCarthy, Robert Minichiello, Joseph Curran, Published by All India Traveller Bookseller
  14. Public Enterprise Management and Privatisation - Laxmi Narain Published by S.Chand & Company Ltd, New Delhi
  15. Business Organisation - Rajendra P. Maheshwari, J.P. Mahajan, International Book House Pvt Ltd
  16. Disaster Management Strategies- A Global Perspective- Deolankar Vivek, Published by Commonwealth Publishers, New Delhi
  17. Disasters and Development- Cuny Fred C, Published by Oxford University Press, Oxford
  18. At Risks Natural Hazards, People's Vulnerability and Disasters- Wisner Ben P. Blaikie, T Cannon and I.davis, Published by Wiltshire Routledge
  19. Mergers, Acquisitions and Corporate Restructuring - Strategies and Practices- Rabi Narayan Kar, Published by International Book House Pvt Ltd, Mumbai
  20. Working Class Movement in India in the Wake of Globalisation Edited by Jose George, Manoj Kumar, Dharmendra Ojha, Published by Manohar Publishers & Distributors, New Delhi
  21. Labour Market and Institution in India- Shuji Uchikawa, Published by Manohar Publishers & Distributors, New Delhi
  22. Globalisation, Labour Market & Inequality- Muzumdar and Sarkar
  23. Industrial Relations - Arun Monappa, Published by Tata McGraw Hill Publishing Co, New Delhi
  24. Industrial Relations in India Edited by E A Ramaswamy, Published by Macmillian Co of India Ltd,
  25. Trade in Early India- Edited by Ranabir Chakravarti, Oxford in India Readings
  26. Corporate Social Responsibility in India: A study of Management Attitudes, C. Gopala Krishna, Mittal Publications, New Delhi
  27. Corporate Excellence through Corporate Governance, Contemporary Practices and Prognosis, Backgrounds Papers, Presentations and Proceedings - Edited by Dr. P.Asthana, Published By ICSI-Centre for Corporate Research and Training, Navi Mumbai
  28. Corporate Excellence - Manu Agarwal, Kalpaz Publications, Delhi
  29. The Mechanisms of Governance - Oliver E. Williamson , Oxford University Press, New York
  30. Emerging Multinationals: The rise of New Multinational Companies from emerging economies -Pricewaterhouse Coopers.
  31. International Business, Charles Hill
  32. Foreign Direct Investment in India - Policies, conditions and process by Niti Bhasin, New Century Publication, 2012
  33. Foreign Direct Investment- Global Financial Crisis by A. Rais Ahmed, New Century Publication, 2013
  34. Crisis Management Challenges And Responses By Prof Mukesh Bhatia, Regal Publication, New Delhi
  1. Strategic Management- Awareness and Change, John. L. Thompson, Internal Thomson Business Press
  2. Gaining and Sustaining Competitive Advantage, Jay B. barney, Eastern economy Edition, PHI Learning Pvt Ltd, New Delhi
  3. Strategic Management by Prof N.H. Mullick, Enkay Publishing House New Delhi
  4. Public Sector Perspective, by Dr M.Veerappa Moily
  5. The Impact of Private sector participation in Infrastructure- Lights, shadows and the Road ahead by Andres, Luis, Guasch, luis, J. Thomas, Haven & Foster, World Bank, Washington
  6. Corporate Sector and Public Relations Today, Jacksons MK, Cambridge, London
  7. E-business A Management Perspective- Jonathan Reynolds, Indian Edition, Oxford University Press
  8. Quality of Service in Telecom Sector : Users Perception- Assessment- Chalam G.V, ICFAI University
  9. Journal of Management Economics, Vol.34, Issue 2, pages 77-93
  10. Modeling and Navigation of Large Information Space: A Semantic Based Approach- Ram. S. Shankaranarayanan G, 1999
  11. Management Information System - An Insight by Hitesh Gupta, International Book House Pvt Ltd Publication, Mumbai

ECONOMICS OF GLOBAL TRADE AND FINANCE



  1. Commercial Policy : Tariff and Non-tariff barriers, Miscellaneous Protection Techniques - Dumping, Subsidies, Cartels and Commodity Agreements.
  2. Economics of Integration : Types of integration (EU, NAFTA, APEC, ASEAN, and SAARC): Achievements and Future prospects, Regionalism Vs. Multilateralism
  3. Trends in World Trade, WTO and Developing Countries : Recent Trends in Global Trade -Contentious issues - Agriculture and Market Access, Trade and Environmental issues, Dispute Settlement Mechanism.
  4. Balance of Payments Adjustment : Foreign Trade Multiplier and Global Repercussions - BOP and Policy Mix: Role of Monetary and Fiscal Policy in BOP - Trade-off between Internal and External Balance (Mundell and Flemming Model)

     

  5. Foreign Exchange Market : Flexible Exchange Rate, Currency convertibility, Significance of foreign exchange reserves, Exchange risks, Global linkage of foreign exchange markets, Open and Closed: Interest Parity Conditions - Euro Currency Markets , Euro Equity and Euro Bonds Markets - Nature and Characteristics.

     

  6. International Factor Movements : Movement of labour between countries - Trends in Migration, International capital movements - Role and impact of foreign capital, Types and factors, Role of MNCs, Changing role of the IMF in the emerging international scenario.

Recommended books

:
  1. Changing Patterns of Global Trade, INTERNATIONAL MONETARY FUND: Prepared by the Strategy, Policy, and Review Department, 15, 2011.
  2. Doha and Beyond: The Future of the Multilateral Trading System Author: Mike Moore (Ed.)Publisher: Cambridge University Press, 2004.
  3. Economic Geography: The Integration of Regions and Nations Author: Pierre-Philippe Combes, Thierry Mayer, Jacques-Francois Thisse Publisher: Princeton University Press, 2008.
  4. EU Trade Strategies : Regionalism and Globalism Author: Vinod K. Aggarwal Publisher: Palgrave Macmillan, 2004.
  5. Introduction to International Economics (2011): Dominick Salvatore Publisher: John Wiley & Sons,
  6. International Economics: Theory and Policy (9th Edition) [Hardcover] Paul R. Krugman (Author),
  7. Maurice Obstfeld , Pearson Education, 2008.
  8. International Economics, Robert C. Foenstra & Alan M. Taylor, Wath Publishers, USA.
  9. Labour Movement: How Migration Regulates Labor Markets Author: Harald Bauder Publisher: Oxford University Press Inc, USA, 2006.
  10. Labour Movement: How Migration Regulates Labor Markets Author: Harald Bauder Publisher: Oxford University Press Inc, USA, 2006.
  11. Macroeconomics 8/e [Hardcover] Rudiger Dornbusch (Author), Stanley Fischer (Author), Startz(Author), Richard Startz(Editor)
  12. Mithani & Jhingan, International Economics, S.Chand & Co.
  13. Peter Kenen: The International Economy, (4ed.) Cambridge University Press, 2000.
  14. Bo Sodersten, International Economics.

HUMAN RESOURCE MANAGEMENT


  1. Introduction to Human Resources Management and Environment : The Legacy of HRM and Importance, Environmental influence affecting HRM, Objectives and rising prominence of HRM department, HRM from an international perspective.
  2. Human Resource Planning : Steps in human resource planning, human resource information system, job analysis (job description and job specification),Job design-Techniques and tools, psychological issues in human resource planning
  3. Recruitment and selection : Meaning and sources of recruitment, tools of selection, selection process, role of recruitment agencies in the selection process
  4. Performance Appraisal : Introduction-definition, objectives, need and importance, evaluation process, ethics of appraisal, merit rating-meaning and methods, limitations of performance appraisal, recent trends
  5. Training and Development : Training-need, objectives and importance of training, need and importance of MDP, designing an effective training and development programme, evaluation of the effectiveness of the training programme, relevance of Video Display Terminals (VDT), challenges before a trainer, designing models for self development, knowledge enrichment and career advancement
  6. Succession Planning : Time frame, elements of succession planning, issues in succession planning and solutions
  7. Employees Health and Safety : Physical health and mental health, safety measures, stress measures, employee welfare
  8. Recent trends in Human Resources Management : Business process outsourcing, causes and effects of downsizing, employee incentive schemes like stock options, HRM from global perspective

Recommended books


  1. Management of Human Resource (A Behavioural approach to personnel) by Darovedo R.S. / Oxford and IBH Publishing Co., New Delhi – 1952.
  2. Personnel Management (Management of Human Resources) by Dr. C.B. Mamoria/Himalaya Publishing House, Bombay – 1980
  3. Designing and Managing Human Resource Systems by Udai Pareek and T. Vnkateswara Rao / Oxford and IBH Publishing Co. New Delhi – 1981
  4. Managing Human Resources, Productivity, Quality of work life, profits by Wayne F Cascio / McGraw Hill International Editions – 1986
  5. Dynamic Personnel Adminsitration – Management of Human Resources by M. N. Rudrabosava Raj / Himalaya Publishing House, Bombay – 1979
  6. Personnel – the human problems of Management George Strauss, Leonard R Sayles / Prentice Hall of India Pvt. Ltd. – New Delhi – 1985
  7. What is needed to perform the personnel function successfully (Personnel and Human Resources Administration)
  8. Resource Development by Richard D Irwin, U.B. Singh / Rawat Publications, New Delhi – 1992.
  9. Personnel / Human Resource Management by Terry L Leap and Michael D Crino / Macmillan Publishing Co.- New York, 1990
  10. Hand book of Human Resource Management by Nadley Leonard, John Wileys and Sons – 1984.
  11. Human Resource Development – The Recent Experience by Sievera
  12. Readings in Human Resource Development by T V Rao
  13. Recent Experience in HRD by T V. Rao and D Perera
  14. Training for Development by Perera and Linton

MARKETING STRATEGY AND PLANS


  1. UNDERSTANDING STRATEGIC MARKETING : Strategy defined-components / essentials of a well defined strategy-3 strategy levels (corporate/business/functional level strategies)-role of Marketing in formulating strategies-recent influences on strategic role of Marketing (globalization, importance of IT, building long term relationships
  2. DEVELOPING STRATEGIES

(a)  Corporate Strategies Defining firm’s mission-objectives-sources of competitive advantage-Product/Market strategies- allocating resources (portfolio models BCG and GK and Value based Financing (i.e. DCF model)


(b)   Business Unit Level Strategies


Designing SBU ‘S- business unit objectives-allocating resources within business units-business strategies of prospector/defender/analyser/reactor (Reference-Organisational Stratey, Structure and Purpose-By R. E. Miles and C.C. Snow)


(c)   Developing Marketing Plans


  1. MARKETING OPPORTUNITY ANALYSIS

Understanding Marketing environment-macro trend analysis (demographic, socio-cultural, technological, regulatory and natural environment)- internal micro analysis-assessing industry attractiveness with Porter’s Five Forces model- anticipating and responding to environmental change-understanding Market demand ( student must have basic familiarity with demand forecasting)


  1. CONNECTING WITH CUSTOMERS.

a)    Customer Value, Satisfaction and Loyalty


b)    Satisfying Attractive Martket Segments (the segmentation process) and Targets Positioning and Dealing with Competition


VPRODUCT STRATEGIES: Designing product strategies and managing through      the life cycle (including new product strategies)-building strong brands and equity-strategies for services


VI.PRICING AND DISTRIBUTION STRATEGIES: Price demand relationship-alternative pricing strategies-managing value network and channels managing retailing, wholesaling and logistics.


VII. INTEGRATED MARKETING COMMUNICATION STRATEGIES: Designing IMC - managing Advertising. PR Promotion, Personal selling and Direct Marketing


VIII. MARKETING METRICES FOR MARKETING PERFORMANCE:Setting performance standard-evaluating feedback data-strategy reassessment - Marketing audit



Recommended books :


  1. Marketing Strategy – A decision focused approach – By Walker, Mullins, boyd and Larreche, Tata MacGraw Hill Publication.
  2. Marketing Strategy – Ferrell, Hartline, Lucas – Perentice Hall Publication.
  3. Marketing Strategies – A twenty first century approach Ashok Ranchod - Perentice Hall Publication
  4. Strategic Marketing Problems – Cases and Comments – Robert Kerin and Peterson 10th Edition
  5. Cases in Strategic Marketing – Rosenthal and Brown – 2000 edition.
  6. Frame Work for Marketing – Philip Kotler and Kevin Kotler 3rd Edition, Perentice Hall Publication
  7. Analysis for Strategic Marketing – Vithal Rao and Joel Steckel
  8. Marketing Management – Rajan Saxena – Tata McGraw Hill
  9. Strategic Market Management – David Aaker – John Wiley & Sons
  10. Marketing Management planning Implementation and Controls - Global Perspective - Indian Context - Ramaswamy - Namakumari - Macmillian Business Books
  11. Marketing Concepts and Cases - Etzel, Walker, Staton and Pandit - MacGraw Hill Special
  12. Portable MBA in Marketing - Scheme and Hiam - John Wiley and Sons
  13. Marketing Nuggests - Conceptual Dimensions in Marketing - Dr. S. Rameshkumar
  14. Marketing Management - Russell Winer - Prentice Hall
  15. Marketing Strategies, Tactics and Techniques - A Handbook of Practitioners - Stuart and Rogers.

SEMESTER - III and IV


RESEARCH METHODOLOGY IN COMMERCE


1.    Introduction to Research : Nature of Scientific Inquiry, Scientific Methods, Induction & Deduction,Hypothesis and Theory and their Interpretation, Nature and Scope of Social Research, Need for Multi-Disciplinary and Inter-Disciplinary Research


2. Defining Research problems and Research Design : Planning of Research, Selection of a Problem for Research, Sample Size. Research Design, Important Aspects of Research Design


3. Methods and Techniques of Data Collection : Methods of Data Collection, Sources of Data Collection- Use of Secondary Data and Methods of Collecting Primary Data, Observation and Interviews, Questionnaires and Schedules.


4. Processing of Data : Processing and Analysis of Data - Processing Operations, Types of Analysis, Presentation and Interpretation of Data like Editing, Classification and Tabulation- Interpretation.


5. Research Report : Preparation of a Report - Types of Report like Research Report, Format and Principles of Writing Reports, Documentation, Footnotes and Bibliography.


6.Statistical Analysis and Interpretation of Data : Quantitative Tools , Measures of Central Tendency, Dispersion Measures of Correlation, Simple and Multiple Correlation Testing of hypothesis, Tests based on t, p, z and chi square, Time series Analysis, Trend Measurement, Moving Averages.


Recommended books:


1.Research Methodology - Text and Cases with SPSS Applications, by Dr S.L. Gupta and Hitesh Gupta, International Book House Pvt Ltd


2.Foundations of Social Research and Econometrics Techniques by S.C. Srivastava, Himalaya publishing


3.Statistical Analysis with Business &Economics Applications, Hold Rinehart & Wrintston, 2nd Edition, Business Research Methods, Clover, Vernon T and Balsely, Howard L, Colombus O. Grid, Inc


4.Business Research Methods, Emary C.Willima, Richard D. Irwin In. Homewood


5.Research Methods in Economics and Business by R. Gerber and P.J. Verdoom, Macmillan Company


6.Research and Methodology in Accounting and Financial Management, J.K Courtis

7.Statistics for Management and Economics, by Menden Hall and Veracity, Reinmuth J.E


8.Methodology of Research in social science, by O.R. Krishnaswami, Himalaya Publishing House


ORGANIZATIONAL BEHAVIOR


      I.        THE FIELD OF ORGANIZATIONAL BEHAVIOR


1.Introduction to Organizational Behavior


a)    Definition of organizational & behavior


b)   Historical Development of OB


c)   Human Relations Movement


d)    Impact of technology on organizational behavior


     II.       THE ORGANIZATION


2.Organizational Design


a)Key factors in organizational design


b)   Types of organizational design


c)Need and significance of a sound organizational design


d)    Organizational Structures - traditional and contemporary structures


3.  Organizational Culture


a)Meaning and dimensions


b)    Role of founders’ values and vision in creating and sustaining culture.


c)Types of organizational cultures


d)    Impact of culture on image and performance of the organization.


4.  Organizational Communication - Tool and Techniques


a)Johari Window


b)    Transactional Analysis


c)Lateral Thinking


d)    Brain Storming


e)Delphi Technique


f)Power of grapevine and other informal communication techniques.



  III.       GROUPS AND ORGANIZATIONS


5.   Groups and Teams


a)Group Dynamics - Groups versus teams


b)    Nature and types of groups and teams


c)Five stages of group/team development


d)    Determinants of group behavior


e) Typical teams in organizations


6.   Leadership


a)    Leadership as a concept and its essence


b)    Leaders versus managers


c) Blake and Mouton’s Managerial Grid


d)    Hersey and Blanchard’s situational leadership


e)Transactional versus Transformational leadership


f)Women as leaders


g)    Leadership in entrepreneurial and family business organizations


    IV.       INDIVIDUAL AND ORGANIZATIONS


1.      Foundations of Individual Behavior


a)Factors affecting individual behavior - personal, environmental and organizational


b)    Nature and Determinants of Personality


c)Personality Traits - Big Five, Locus of Control, Self Esteem, Type A/ Type B Personality, Risk Taking, Machiavellianism, Self Monitoring


d)    Personality and OB



2.      Motivation

a)Power and purpose of motivation


b)    Theories of motivation - Locke’s goal setting theory, Vroom’s expectancy theory. Porter and Lawler’s model, Adam’s equity theory, McClelland’s theory of needs.


c)Motivational Techniques - Job design / enlargement / enrichment / rotation


d)    Managing rewards - Job status based rewards, Competency based rewards, performance based rewards


e)Empowerment and Self Managed Teams


 3.      Work Related Attitudes, Values and Perception


(a)  Meaning and definitions


(b) Factors influencing perception


(c)  Social and Person perception   


(d)  When perception fails.


(e)  Perception and OB


 V. ORGANIZATIONAL OUTCOMES


4.     Power and Politics


(a)  Power - Dynamics, Sources and Tactics


(b)  Politics - Essence. Types of political activities,


(c)  Ethics of power and politics


5.     Conflicts and Negotiations


(a)  Nature of conflict         


(b)  Functional and Dysfunctional conflict


(c)  Conflict resolution and negotiations


(d)  Managing conflict during change initiatives.



6.      Stress

(a)  Meaning and definition 


(b)Work stress model


(c)  Sources of stress         


(d) Stress Management-Individual & Organizational Strategies


(e)  Impact of stress on performance.


 Recommended books :


  1. Aswathappa, K (2005), Organizational Behaviour: Text, Cases & Games, Himalaya Pub. House.
  2. Robbins, P. Stephen. (1998), Organizational Behavior: Concepts, Controversies, Applications, 8th
  3. Ed. Prentice-Hall of India Private Limited, New Delhi.
  4. Luthans, F., (2005), Organizational Behaviour, (10th Ed), McGraw Hill.
  5. Greenberg J, W. & Devis, K. (2002), Organizational Behaviour : Human Behaviour at Work (11thEd),Tata McGraw-Hill.
  6. Hellriedel, D. & Slocum, J.W.(2004), Organizational Behaviour (10th Ed), South Western/Thomson
  7. Sekaran U.(2004), Organisational Behaviour: Text & Cases, (2nd Ed), New Delhi, Tata McGraw-Hill.
  8. Nelson, D.L., & Quick, J.C., (2003), Understanding Organizational Behaviour (2nd Ed), South
  9. Western/ Thomson Learning.
  10. Moorhead, Gregory and Griffin, W. Ricky (1999), Organizational Behavior: Managing People And Organizations, 5th Ed. A.I.T.B.S. Publishers & Distributors (Regd.), New Delhi.
  11. Shani, A.B. (Rami), & Lau, J.B., (2005), Behaviour in Organizations: An Experiential Approach. (8th Ed), McGraw Hill.

INTERNATIONAL MARKETING



  1. Introduction to International Marketing: Meaning, features, reasons for entering international markets, trends in international trade, challenges of international marketing, driving and restraining forces in international marketing,
  1. Main international marketing decisions, methods of payment in international trade, international trade theories, role of MNC's in international marketing, overview of India's foreign trade and problems of India's export sector.

 2. International Marketing environment :


  1. Global economic environment, social and cultural environment, political, legal and regulatory environment in international market
  2. trade barriers, trade blocs, WTO(incl new developments at WTO), financial environment (incl. role of IMF, IBRD, IDA, IFC)

 International marketing strategy :


  1. Market entry strategies, selection of markets, product decisions,
  2. pricing decisions, physical distribution, promotion strategies(incl. advertising and e-marketing)

 4. Procedural and policy framework :


  1. Foreign trade policy, export-import procedure, procedure in export financing, procedure in export shipping, bank formalities,
  2. export risk insurance, export benefits and incentives. export documentation, service exports, SEZ's (benefits and export obligations)

 Recommended books :


  1. International Marketing – Phillip R Cateora and John Graham.
  2. International Marketing – Varshney and Bhattacharya.
  3. International Marketing – P. K. Vasudev.
  4. International Marketing & Export Management-Edwin Duerr, Jesper Strandskov Gerald Albaum
  5. International Marketing – Rathors.
  6. International Marketing management-Subhash Jain
  7. International Marketing – Francis Cherunilam
  8. International Marketing – Analysis & Strategy-John Shaw & Sak Onkvisit
  9. Global Marketing Management-Warren Keegan.
  10. Handbook of Global Marketing-D Lamont
  11. Pepsi handbook of Indian Exports-Global Business Press

ENTREPRENEURSHIP MANAGEMENT 


 A. ENTREPRENEURSHIP DEVELOPMENT PERSPECTIVE


  1. Introduction, importance and significance, Entrepreneurship Development – world perspective.
  2. Concept of entrepreneurship development, Evolution and growth – stages. Theories of entrepreneurships.
  3. Concept of Entrepreneur, Intrapreneur, Entrepreneurship and Manager. Difference between Entrepreneur and Intrapreneur, Entrepreneur and Entrepreneurship, Entrepreneur and Manager.
  4. Attributes and Characteristics of successful entrepreneur. Developing entrepreneurial culture. Qualities of a successful entrepreneur.
  5. Role of Entrepreneur in Indian Economy (Developing economy with reference to self-employment) development.
  6. Successful Entrepreneurs case studies : Dhirubhai Ambani, Aditya Birla – Background, growth as an entrepreneur. Case study on entrepreneurial development in India.
  1. CREATING ENTREPRENEURIAL VENTURE
  1. Business Planning Process, understanding business life cycle and product life cycle.
  2. Environmental Analysis, Search and Scanning – Strength and weakness
  3. Identifying problems and opportunities – Opportunities and Threats
  4. Defining Business Idea, Product, location and ownership
  5. Stages in starting the new venture
  6. Entrepreneurial Models – Franchises, BPO, KPO, venture capital funding.
  1. PROJECT MANAGEMENT
  1. Meaning of project, objectives and how to choose a project.
  2. Preparing a business plan, marketing plan, financial plan and organization plan
  3. Estimating and Financing funds requirement.
  4. Schemes offered by various commercial Banks and Financial Institutions
  5. Working capital, Meaning, need & significance. Determinants of working capital

 D. Role of Central and State Government in promoting Entrepreneurship


  1. Introduction to various incentives, subsidies & grants; Promotion of export oriented units; Fiscal and tax concessions
  2. Role of DIC (District Industries Centre) in the Entrepreneurship Development & ED Programmes; DIC-its functioning and objectives.
  3. Entrepreneurship Training and Development. Objectives-contents-methods-execution
  4. Problems and difficulties of Entrepreneurs-Marketing Finance, Human Resource- Future of entrepreneurship in India
  5. Women Entrepreneurs in India

 Recommended books:


  1. Entrepreneurship by Hisrich Robert D/ Peters Micheal New Delhi / Tata McGraw Hill / 2002
  2. Entrepreneurial Management by P.N. Sing / J. C. Saboo Dr. P. N. Singh Centre for HRD.

Reference Reading:


  1. Entrepreneurial Development Role of Financial Institutions by Laxmisha A. S. Jaipur, Mangal Deep, 2004
  2. Entrepreneurial Development by Colombo Plan, New Delhi, Tata McGraw Hill, 1998
  3. Cases in International Entrepreneurship by Hisrich R. D., Chicago, Liven, 1997
  4. Entrepreneurial Development by Gupta C. B. New Delhi, Somaiya Publication, 1995
  5. Entrepreneurship Small Scale Industries by G. S. Batra and R. C. Dangal, Deep & Deep Publications Pvt.Ltd.
  6. Entrepreneurship Development in India by Bishwanath Ghosh
  7. Development Banks and Entrepreneurship Promotion in India by P. K. Sharma, Mittal Publications
  8. WTO and Entrepreneurship Development by Manas Pandey, Shree Publishers and Distributors
  9. Entrepreneurship Development in India by Sami Uddin, Mittal Publication
  10. Entrepreneurial Development by Vasant Desai (3 Volumes) Himalayan Pub House
  11. VC – Problem Solving – An Entrepreneurial Skill
  12. VC Assessing Entrepreneurial Competence