Bachelor of Mass Media – BMM

Bachelor of Mass Media - BMM




Media has perhaps played the most powerful role in history, politics, economics & society. It is not limited to being a tool of communication anymore. In our present day world, media - broadcast and print media in particular, are considered mainly to be entities that reflect the face of the society as it exists today.

Since it has a vital role to play, it is our fundamental responsibility as academicians to equip students with its various forms like print, radio, television, cinema, internet etc. It is with the same understanding that University of Mumbai introduced Bachelor of Mass Media (BMM) in 2000 - 2001. The course promotes the freedom of thought & expression.

We at HR, aspire to promote originality, creativity, commitment, dedication & passion in our media students. The HR BMM student will be educated in an in-depth study of media, its powers, responsibility & thus encouraged to excel so that students would understand the process of making every voice heard, every image seen & every opinion counted. We intend to conceive it by developing fundamental human skills of oral presentation, lucid writing skills, critical thinking, motivation & supporting social structure.

The course will commence at HR in 2011 - 2012 after the approval from University/Government.

The BMM Course:


  • Uses basic principles of advertising, marketing, journalism to enable students to understand their surroundings.
  • Integrates practical aspects of theory learned by industry interactions in form of guest lectures, summer internships, field visits, live projects etc.
  • Develops communication, presentation skills, creativity thorough seminars & workshops.
  • Continuously encourages faculty training & enhancement activities.
  • Follows a student-centric approach, thereby empowering students.

Industry Linkages :

At HR, industry interaction forms an integral part of the course. Thus live industry projects, industrial visit and workshops are woven into the fabric of the course. The ultimate fruition of industry interaction is placements. The corporate world today is proactively looking at students as future leaders.

Some of the companies that have come on campus for recruitment over the year are :

  1. MTV
  2. Yahoo! India
  3. Google
  4. Lowe
  5. O&M
  6. J. Walter Thompson
  7. Triton
  8. Rediffusion DYR
  9. Leo Burnett
  10. McCann-Erickson

ELIGIBILITY :

ELIGIBILITY A candidate in order to be eligible for admission to the Degree course in Bachelor of Mass Media should have passed the XII Std. examination of the Maharshtra Board of Higher Secondary Education or equivalent from Arts, Science or Commerce stream. Selection of candidates is done as per the university guidelines.

An eligibility certificate from the college will be provided to the out station students.

FIRST YEAR

SEMESTER - I (6 Papers)

  1. Effective Communication Skills -I
  2. Fundamentals of Mass Communication
  3. Introduction to Computers
  4. History of the World, India & Maharashtra
  5. Introduction to Sociology
  6. Introduction to Economics

SEMESTER - II(6 Papers)

  1. Effective Communication Skills - II
  2. Political Concepts and the Indian Political System
  3. Principles of Management & Marketing
  4. Translation Skills
  5. Introduction to Psychology
  6. An Introduction to Literature

SECOND YEAR

SEMESTER - III (6 Papers)

  1. Introduction to Public Relations
  2. Introduction to Media Studies
  3. Introduction to Culture Studies
  4. Introduction to Creative Writing
  5. Introduction to Advanced Computers
  6. Introduction to Understanding Cinema

SEMESTER - IV (6 Papers)

  1. Mass Media Research
  2. Organisational Behaviour
  3. Introduction to Advertising
  4. Radio and Television
  5. Introduction to Journalism
  6. Print Production and Photography

THIRD YEAR

SEMESTER - V

  1. ADVERTISING
    • Advertising in Contemporary Society
    • Copywriting
    • Advertising Design (project paper)
    • Consumer Behaviour
    • Media Planning and Buying
    • Brand Building
  2. JOURNALISM
    • Reporting
    • Editing
    • Feature and Opinion
    • Journalism and Public Opinion
    • Indian Regional Journalism
    • News Paper & Magazine Making (project paper)

SEMESTER - VI

  1. ADVERTISING
    • Advertising and Marketing Research
    • Legal Environment and Advertising Ethics
    • Financial Management for Marketing and Advertising
    • Agency Management
    • The Principal and Practice of Direct Marketing
    • Contemporary Issues
  2. JOURNALISM
    • Press Laws and Ethics
    • Broadcast Journalism
    • Business & Magazine Journalism
    • Internet and Issue in the Global Media
    • News Media Management
    • Contemporary Issues


Coming Soon...



PAPER PATTERN AND INTERNAL ASSESSMENT FOR B.M.S./B.A.F/B.B.I./B.F.M.


Internal Assessment 40% 40
(a) For Courses without practical
One class test / Case study / on-line examination 20
One Assignment 10
Active participation in class instructional deliveries 05
Overall conduct as a responsible student, mannerism and articulation and exhibit of leadership qualities in organizing related academic activities 05
(b) For Courses with practical
Journal – 5 marks, Viva Voce 20 Marks
Laboratory work 10 Marks
One assignment/Project with class presentation
( Presentation – 5 marks and Written Document 5 Marks) 10 Marks
Active participation in class instructional deliveries 5 Marks
Overall conduct as a responsible student, mannerism and articulation and exhibit of leadership qualities in 5 Marks
Semester End Assessment 60% 60
Duration – These examinations shall be of 2 hours duration
Question Paper Pattern:
  1. There shall be four questions each of 15 Marks
  2. All questions shall be compulsory with internal choice within the questions.
  3. Question may be sub-divided into questions a, b, c, d & e only
  4. Allocation of marks depends on the weightage of the topic.